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Different to pure word-of-mouth strategies which are primarily customer directed with the company unable to track, influence and measure message content; referral marketing encourages and rewards the Influencer marketing is an incredibly popular marketing tool right now, and for good reason: Nine out of 10 brands are using some form of influencer marketing. You can make it sleeker, use different colors, etc. SEO: Search engines reward businesses that publish quality, consistent content. Using a new logo will let your customers know that your brand's identity is different. 24) Coca-Cola. A multinational company (MNC) is a corporate organization that owns and controls the production of goods or services in at least one country other than its home country. 7 Classic Examples of Innovative Marketing Strategies from Worlds Famous Brands. 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